Color Psychology and Your Business

Color selection is a useful tool in all your business activities too. Large corporations spend a great deal of money selecting the best colors for their business branding, their business cards, promotional material, sales and marketing, their products and their packaging.

 

Choosing the right colors can impact subliminally and positively on the subconscious minds of your clients and customers and therefore have an impact on the decisions they make when deciding to use your services or buy your products. Have you ever wondered what your favorite color says about you? Here you will find some of the character traits you may exhibit based on the colors you love the most, while at the same time discovering insights into your personality and your deepest needs.

The Color Brown

The color of security, protection and material wealth

The color brown is a serious, down-to-earth color signifying stability, structure and support.

Relating to the protection and support of the family unit, with a keen sense of duty and responsibility, brown takes its obligations seriously. It encourages a strong need for security and a sense of belonging, with family and friends being of utmost importance. In the meaning of colors, brown is the color of material security and the accumulation of material possessions.

The Color White

The meaning of the color white is purity,
innocence, wholeness and completion

White is color at its most complete and pure, the color of perfection. The color meaning of white is purity, innocence, wholeness and completion. In color psychology white is the color of new beginnings, wiping the slate clean, so to speak. It is the blank canvas waiting to be written upon. While white isn't stimulating to the senses, it opens the way for the creation of anything the mind can conceive. White contains an equal balance of all the colors of the spectrum, representing both the positive and negative aspects of all colors. Its basic feature is equality, implying fairness and impartiality, neutrality and independence. It is interesting to note that babies come into the world with a perfect balance of white, ready to imprint their lives with all the colors of the spectrum (hopefully!) from all their life experiences.

The Color Red

The color red is the color of energy, passion and action

This color is a warm and positive color associated with our most physical needs and our will to survive. It exudes a strong and powerful masculine energy. Red is energizing. It excites the emotions and motivates us to take action.

It signifies a pioneering spirit and leadership qualities, promoting ambition and determination. It is also strong-willed and can give confidence to those who are shy or lacking in will power.



The Color Black

The color black relates to the hidden, the secretive and the unknown, and as a result it creates an air of mystery. It keeps things bottled up inside, hidden from the world. In color psychology this color gives protection from external emotional stress.It creates a barrier between itself and the outside world, providing comfort while protecting its emotions and feelings, and hiding its vulnerabilities, insecurities and lack of self confidence. Black is the absorption of all color and the absence of light. Black hides, while white brings to light. What black covers, white uncovers. We all use black at various times to hide from the world around us in one way or another. Some of us use it to hide our weight; others among us use it to hide our feelings, our fears or our insecurities.